Bio
A former mobile augmented reality developer, Trak Lord is now the head of US Marketing & Communications for Metaio, Inc, a San Francisco branch of metaio GmbH, the world leader in Augmented Reality software solutions. After graduating from Dartmouth, Trak consulted for Augmented Reality and Social Media Startups in the Bay Area while also contributing to online technology publications. When he’s not buried in technology, Trak enjoys comic books, vintage motorcycles and black coffee.
Mobile Augmented Reality
What is the state of the mobile augmented reality? Is it a viable development platform? Does reliable technology exist? Who are some successful developers?
This session will give an in-depth look into Metaio’s mobile developer ecosystem. Learn how mobile developers worldwide are utilizing Metaio’s mobile development platforms and tools to create immersive and interactive experiences for businesses and consumers. From working business models to new forms of art, augmented reality has permeated nearly every aspect of mobile technology. Learn also how Metaio is working with key mobile players to refine and optimize its software for the next-generation of mobile devices and developers.